For any restaurant, customer satisfaction is as important as marketing and branding. Today, diners across the world are very smart and they will think carefully before even sparing a penny. They will visit an eatery only after they go through their website online and compare it with other restaurants. Today they are coming up with their own mobile applications to attract customers. They can look out for any restaurant and the services they offer, go through their menu, order the food before leaving home and book a table through the application.
Here are some ways by which you can enhance the revenue of your restaurant through mobile app marketing:
- Be creative with your food menu: In almost every food app, you will find the food menu to be categorized based on the type of cuisine. However, if you wish to go overboard, you can create a drop-down menu or scroll through. By highlighting the food images, your customers will get to know what they are ordering. You should also add a feature that lets your customer customize their orders, with the choice of toppings and add-ons.
- Easily locate a restaurant: With a mobile app, customers can easily track the location of your restaurant. This will attract more customers. They are also urging the mobile app developers to integrate Google maps and GPS into the restaurant applications.
- Have an active social media presence: Marketing agencies can help you get more traffic and leads, but it is better to do something that you can do on your own. With an active social media presence, you will be able to connect with local chefs and food bloggers and ask them to share their experiences. So, it is critical to integrate your social media with your app. Such steps will help you engage your audience and there are high chances to convert these leads.
- Enhance customer engagement through referrals: Another way to increase customer engagement is by giving them reward points with every referral. Almost all restaurant apps provide such incentives, especially to the first-time visitor and it is a sure shot way to boost customer retention.
- Introduce push notifications: Whether you choose to have personalized notifications or location-based notifications, push notifications are quite effective if you wish to engage customers. You can make use of your restaurant analytics to figure out user preferences and tailor your notifications accordingly.
- Develop a brand identity for your restaurant: One of the effective revenue strategies for a restaurant app is its brand identity. Today, it is imperative for every restaurant to have a mobile app developed. The level of competition is growing and so, it is crucial to have a great visual appeal about the online presence to stand out from the rest.
With the introduction of advanced analytics in the restaurant industry, the customer is having the best experience. Manthan is offering a comprehensive AI-powered solution that caters to the needs of restaurant chains in the form of customer analytics for personalization, targeting, and marketing, operational analytics for the day-to-day management and demand analytics to identify opportunities.
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Santa Clara, CA 95054
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