Manthan is at the forefront of
providing prescriptive analytics applications powered by artificial intelligence for customer-facing businesses. With the disruptive power of
such technologies, today we can focus on reimagining analytics as human
intelligence never could.
Algorithmic
Merchandising Solution
For instance, one of the most popular Manthan Solutions is the Algorithmic Merchandising Solution for retail. This
solution helps retailers drive best results by offering the freedom to generate
insights and get advice on actions that need to be taken across different
phases of the business.
In 2019 it is expected that algorithmic
retailing together with algorithmic merchandising will encompass the combined
power of artificial intelligence and advanced analytics. With smart data
discovery, machine learning algorithms, and deep learning technologies, the
retail decision-making process and the retailer mindset will drastically
change.
Sales Planning and Forecasting:
The Algorithmic Merchandising Solution also estimates product demand at a micro level such as fabric, style, pattern, size, colour, fit levels that impact customers decisions. The solution considers an appropriate business context, chooses the right algorithm, considers variables like demographic data, events, trend data to anticipate demand and help make accurate planning decisions around assortment, clustering, purchasing and distribution during pre-season.
The Algorithmic Merchandising Solution also estimates product demand at a micro level such as fabric, style, pattern, size, colour, fit levels that impact customers decisions. The solution considers an appropriate business context, chooses the right algorithm, considers variables like demographic data, events, trend data to anticipate demand and help make accurate planning decisions around assortment, clustering, purchasing and distribution during pre-season.
Users simulate other circumstances once
they get recommendations. For example, if the machine recommends a discount of
15% on a product to attain a sales lift of 5%, the user can simulate sales lift
that can be accomplished at other discount percentages.
Users have complete control to
supersede recommendations or allow faster decision making via approval
workflows. Users can get answers to questions through a conversational engine
using text or voice commands.
Target
One
With Target One, which is another
Manthan solution that manages cross-channel campaigns, retailers can achieve
more with an ideal marketing journey and mobile application marketing
capabilities that power contextual and real-time customer interactions.
With enhancements to the journey
marketers potentially can:
- Generate and respond to customer inactivity and composite
cross-channel events.
- Design distinct journeys for predictive customer segments.
- Experiment with different timings, channel
combinations, and responses in a journey with A/B testing.
Retailers try to form a relationship
with customers by striving for a meaningful engagement. To add more value,
retail marketers need a smart mechanism to gauge surface insights, customer
intent, recommend actions and incessantly improve targeting. With the augmented
features, Manthan’s marketing suite offers contextual intelligence for both
customer event-based marketing and scheduled campaigns.
Visit website……………
Contact us
Manthan Systems, Inc.
5201 Great America Parkway,
Suite 320
Santa Clara, CA 95054
No comments:
Post a Comment