Most people residing in small towns
and cities rely on grocery stores for household items and food. Whether you
are setting up your own shop or managing a store for decades, obtaining new
customers is always important to sustain a grocery store business. Today,
technology is also making an impact on nearly every function of running a
business including promotions. For instance, through grocery store analytics, store owners get insights on how to go
about promoting their stores. The good news is that there are enough ways to
promote your business.
Before choosing a promotional
strategy, it is important that you define your Key Performance Indicators, for
instance, your goals, your current baseline, and the kind of growth that you
are looking for. Once you have laid out these foundational pieces you can
start adopting a marketing strategy.
Here is a list of some must-try grocery marketing strategies for store
owners:
Leverage Social Media
If you wish to promote your store
online, you must leverage the power of social media. The three most
consumer-centric platforms today are Pinterest, Instagram, Facebook, and
Twitter. To make your brand more visible, you can run ads on these platforms
as they have robust targeting capabilities that let you target your specific
audience.
On Instagram, which has more than
800 million active users, building a clear brand aesthetic will help you
attract eyeballs and people will get a good idea of what your brand is and
what it represents.
Offer Delivery Service
Today many people think of grocery
shopping as a nuisance and are opting to go online as they get it all
delivered to their home. So, to survive in this dynamic space, you must offer
customers the option of delivery. This will not only be a convenient option
but also one where customers will gladly pay extra for the delivery.
Strengthen Your Email Marketing
Email marketing is one of the most
effective strategies for grocery store owners. To get new customers, you can
segment your subscribers into various lists and send them targeted campaigns
with first-time purchase offers or freebies. You can also send valuable and
engaging content without being too salesy. This will help build trust and
position your brand as an authority. Finally, make sure that your email marketing
strategy is a mix of promotional and engaging content.
Digitize Coupons
People still love great
promotional deals, even if they have stopped going through newspaper inserts.
Grocery stores can digitize coupons that can easily be found and retrieved
with just a swipe on a mobile device. Digital coupons offer people the
incentive to shop for their groceries at a store.
Organize In-Store Events
To get more footfalls, organize
events such as a cooking demo or a grouping of samples that coincide with an
approaching holiday. When you draw more people into your store, you will also
be able to capture unintended sales. If you have limited space in-store, you
can partner with a local event space and get double the exposure in
promotions.
Getting new customers can be
challenging for small grocery store owners, but with the above grocery store marketing tactics
you will be able to figure out what works well for your brand.
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Contact us
Manthan Systems, Inc.
5201 Great America Parkway,
Suite 320
Santa Clara, CA 95054
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